How Framing Affects Privacy Decisions
Monday, March 16
5:00PM - 6:00PM
110 E 2nd St
The decisions people make about privacy are influenced by “framing”— that is, the way they conceive the options they have to choose from, the outcomes associated with these options, and the contingencies between options and outcomes. Research in behavioral economics, communication, and psychology has identified several factors that affect framing, leading people to frame the same putative decision in dramatically different w ays. In this presentation, McGlone will describe five of these framing factors: linguistic agency, nominalization, anchoring, loss aversion, and the endowment effect. He will use non-technical language to review each factor and its effects on judgment and privacy decisions. He will also address practical suggestions for incorporating these factors into strategic communications about privacy and information security decisions.
The University of Texas Center for Identity
Dr. Matthew S. McGlone (Ph.D., Princeton University), Associate Professor in the Department of Communication Studies at The University of Texas at Austin, studies the cognitive foundations of human...Show the rest
Dr. Matthew S. McGlone (Ph.D., Princeton University), Associate Professor in the Department of Communication Studies at The University of Texas at Austin, studies the cognitive foundations of human communication. His research focuses on strategies of persuasion and deception in interpersonal interaction, with an emphasis on the role of language in influence and impression formation. He has published two books and numerous articles in top journals in communication, cognitive science, linguistics, psychology, and sociology. He is the Vice-President of the Social Cognition Division of the National Communication Association and currently serves on the editorial boards of Discourse Processes and Journal of Language and Social Psychology. He has also received federal grants for his research from the National Science Foundation and the U.S. Department of Education.Hide the rest