So called legacy organizations like NPR and PBS have made strides in trying to gain new audiences with initiatives like NPR’s Code Switch and PBS’s Black Culture Connection, which are explicitly aiming to bring in diverse viewers and listeners to public media outlets.
In another arena, PBS’s Digital Studios (home to YouTube-only programming like “PBS Idea Channel” and “It’s Okay To Be Smart”) and NPR’s Generation Listen are creating new pathways to much younger audiences to PBS and NPR. (And with content -- much of it online -- that you maybe wouldn't have associated with public media.)
Hear from representatives from PBS and NPR, who’ll cover what’s working, and what’s not when reaching out to younger and more diverse audiences for public media.