2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Forget Loyalty, Build Habits

Saturday, March 14
11:00AM - 12:00PM

Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd

It's 7 am and your phone buzzes. You pick it up and, still sleepy, open one eye and then you... check Facebook. It's your morning habit.

The world's most successful brands are habit forming. Habits – behaviors so prevalent and frequent that they feel natural – can be a powerful source of brand building. When products and services are so well loved that they create repeated usage, they ultimately become habitual, second nature, and very hard to replace. Habits are the ultimate form of brand loyalty.

In the digital age, with persistent access to connected devices, sticky online experiences are uniquely poised to create a new wave of online habits. And this opportunity is open to digital and analog brands alike.

In this session we will explore online habits from a marketing perspective, analyze how the best digital experiences – from entertainment to games to e-commerce – become part of users’ routines; and summarize what lessons brand builders can apply to create a user habit.

Hashtags

#sxsw #brandhabit

Presenters

Leslie Feinzaig

VP/Digital

Julep Beauty Inc

Leslie Feinzaig is a product manager, marketer and innovation strategist. In the course of her career she’s led strategy and execution for consumer tech products that touch the lives of millions. H...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Core Conversation
Theme
Branding and Marketing
Level
Advanced

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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