ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

So many companies claim to have great "culture" or work/life balance, but culture is not made merely by the presence of a ping pong table or a kegerator. Culture is more than just a perk for employees, it’s what attracts the very best talent, and keeps them for years. So often we see a startup or tech company lose its best programmer or sales person and have to start over from scratch. What can you do to build a truly great work place that retains employees? Laura Love and Ramonna Robinson have built a successful creative agency that has won cultural awards every year since its inception in 2001 - including Outside Magazine's Best Place to Work in 2013 and 2014. In this session, Love and Robinson will cover low-to-no cost actions and investments to be made in your company's culture, and will discuss how to build a business with culture at the forefront, not only because that is what today's workforce demands, but because when done right, it can drive an extremely successful business.