ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

Googling for African-American names produces ads that ask: "Arrested?" Prospective Grindr users are told that they would also be interested in locating sex offenders. Amazon thinks that readers of programming books might want new underwear. Facebook "like" recycling may have just falsely informed your friends that you "like" Monsanto. All of this happens because content recommendation and ad placement algorithms make promiscuous associations. This panel focuses on those associations that are unintended, unpleasant, and even illegal. From DoubleClick's ad matching to Facebook's EdgeRank, Internet users and media professionals routinely depend upon algorithms that they do not control. This panel of experts will peer into the future of algorithmic fiascoes. We will investigate the risks when you or your business are subject to misbehaving algorithms, then debate the best response.