Marketers live in a complex and ever evolving landscape of technologies that promise great value but which offer no easy answers regarding their interoperability. Should you stitch together multiple services or buy a so-called integrated offering? And when it comes to customization and integration, will your team own the build or will you rely on vendors?

In this debate, participants (with executive management experience at Oracle, BitTorrent, NBBJ, Microsoft, and Yahoo! among other companies) will answer the tough questions about how they approach developing a competitive and affordable marketing stack. They’ll also discuss the advantages of, and tradeoffs in, prioritizing certain features like marketing agility and scalability over other features.

While there are pros and cons to either approach, today it's nearly impossible to avoid investing in, owning, and maintaining some level of IT customization. This debate will help you identify the right balance for your business.