After working on national marketing campaigns for Pepsi, Exxon, Visa and the Jim Beam Music program around the country, Beth agreed to stay home in Austin and help out Tito Beveridge, of Tito's Handmade Vodka, 11 years ago, for free, since he couldn't afford help at the time. Beth was the first and only woman there back then and the first to leave the distillery and go out into the world with his vodka on a daily basis telling his story everywhere she went.

After years of depending on the power of word of mouth to develop the brand and years of wearing numerous hats around the business, Beth was allowed take the part of my job she loves the most and call it Relationship marketing. Beth handles the social media content and voice, customer service, strategy and much of the corporate culture which includes all things dog. Tito's Handmade Vodka is now the fastest growing spirit in the USA.