The rise of big data is changing the way many of us design products, as we rely on increasingly data-driven tools and analysis in place of more traditional user-centered techniques like usability testing. But big data only tells us part of the story, often revealing behavioral patterns but failing to capture the emotions and attitudes that shape those behaviors. How can data analysis and UX research work together to tell a more complete story, bridging the precision of data with the empathic value of research?

In this talk, the leaders of Etsy's UX research and analytics team will share some of their experiences, and invite participants to offer their own perspectives into how researchers and analysts can best work together to inform each others' work.