Earlier this year we turned over 5000 members of the public into Crash Test Dummies and slammed them into a wall at 60km/hr. With emerging VR technology, the right programmers, engineers & brave clients it is entirely possible to create fully immersive virtual brand experiences that the audience can actually feel. Find out how we sold this idea to Australia's biggest insurance brand. Hear about the challenges we faced hacking the Oculus Rift and extending the experience through some creative engineering.

Over the course of an hour, we will take you through our journey and we will leave you with 5 big things to consider when creating immersive interactive experiences. This session is focused on the realities of producing VR. The session is suited to those interested in entering the VR space, managing VR teams or anyone interested in moving from hobby VR to professional production. We'll cover the business side, creative side, and an intro to the technology and code.