2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Inanimate Characters Redefine Authenticity

Friday, March 13
5:15PM - 5:30PM

Austin Convention Center
Ballroom B
Austin Convention Center

Iap31801

Inanimates are the new authenticity in social media. When they are perceived freed from the filters of their corporate bosses, they express ideas in plain language that their audience craves. But there are many pitfalls in tone, vocabulary and character limitation.

Because it is performance art, the voice of an inanimate character on social media require the skills of improv, quick wit and repartee. The inanimate character voice must be engaging and culturally-aware to build a community. The voice must give its audience permission to suspend belief. It is no longer enough to use brand-sanctioned, stale puns in tweets.

This session will examine the voice of the inanimate and its role in building an identity for a brand, organization and community.

Hashtags

#sxsw #thevoice

Presenters

Gerard McLean

Pres/CEO

Rivershark Inc

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Future15
Theme
Art, Science and Inspiration
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo