Speakers and panels will present and discuss new NASA initiatives in the film festival world; new technology and imagery opportunities in space; and new archives to open NASA imagery to the public for viewing, downloading and use. Demonstrations, videos, and downlinks will illustrate the imagery available for public use of all kinds, including possible film competitions for prizes. 6K imagery technology and opportunities onboard the International Space Station will be described. Additional information will be available at the NASA Driven to Explore trailer at SXSW Interactive.