Artists, managers, labels, agencies, and brands are all looking for the "new, the next, the never before". They all want new ways to light up their business via creative and innovative partnerships with emerging companies. Why? it drives revenue, awareness, and data and everyone can win. However, there is often an understanding & access gap between the technologists and the music talent. Our panelists are forward-thinking and represent some of the biggest musicians and platforms in the world. They will inform how to best approach talent, rights holders, and brands activating in music. Learn what they are looking for and, maybe more importantly, how NOT to blow your approach.