How will artists make money in ten years? Twenty-five years? In a forward-looking predictive piece in 1996, The New York Times columnist Paul Krugman wrote about “the celebrity economy,” in which “creations must make money indirectly by promoting sales of something else.” Today, artists are increasingly turning to sponsorships and ad placement for funding, and with a new generation rising to fame on YouTube and Vine rather than through record labels, traditional revenue streams will only become less valuable. Hear how industry professionals are navigating this changing landscape, what they predict lies ahead, and what they believe will be discussed at SXSW 2040.

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