2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Craft Beer, Cabanas, & Concierge: Curating the New Festival Experience

Wednesday, March 18
5:00PM - 6:00PM

Austin Convention Center
Room 16AB
Austin Convention Center

With more music festivals than ever before, producers are differentiating themselves by paying more attention to the overall attendee and artist experience. Curated offerings that include enviable gastronomic choices, glamping, and golf cart valet are becoming the norm, but some have criticized the Goop-ification of festivals. Are producers just responding to the expectations of a savvier, more demanding audience with high-end, high-ticket amenities or are they creating a divided audience by catering to the so-called "one percent of rock"? We’ll look at the evolution of festival hospitality and look ahead to where things are going.

Hashtags

#sxsw #CuratingX

Presenters

MODERATOR

Tom Monday

Founder

Small Batch America/Indie Canteen

Tom Russell

Founder

Governor's Ball Music Festival

Inspired by the rabid New Orleans festival culture, I joined local New Orleans’ promoters Superfly Productions in 2004 and remained apart of their family until December 2010. During my six year ten...

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Lindsay Hoffman

Festival Mktg Mgr

C3 Presents

Jay Sweet

Producer

Newport Folk Festival

Details

Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Other
Level
Intermediate

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