2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Mad Men (and Women!) of Music

Wednesday, March 18
12:30PM - 1:30PM

Austin Convention Center
Room 10B
Austin Convention Center

There are but a few Musical Directors/Executives at the major advertising agencies in the US that guide the music used in advertising and commercials. Join some of them to hear their insight on the craft and process of music in advertising. Some call them the new A&R. Others say that advertising is the new radio. Some even claim that their jobs encompass every aspect of the business of music.

Hashtags

#sxsw #MadMusic

Presenters

MODERATOR

Josh Rabinowitz

EVP/Dir of Music

GREY

Josh Rabinowitz’s mission is to produce a hit record through an ad. Over the past decade and a half, he has written and/or produced over 5,000 tracks for brands globally. These include some of the ...

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Todd Porter

Music Supervisor/EP Experiential/Producer

Goodby Silverstein & Partners

http://goodbysilverstein.com/

Rani Vaz

SVP/Dir of Music & Radio

BBDO

Rani Vaz is Senior Vice President, Director of Music and Radio Production for BBDO New York. She is also a pioneer in her field: Rani is the only woman running a major agency’s music department the...

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Paul Greco

Dir of Music & Radio

JWT

Paul is Director of Music & Radio Production at global ad agency JWT New York. He was appointed in 2011 to lead the agency’s music department and collaborate on music branding ideas across all medi...

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Details

Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Branding
Level
Beginner

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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