2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

McDonald’s Pitch Session: Content Creation

Friday, March 13
3:30PM - 4:30PM

Hilton Austin Downtown
Salon D
500 E 4th St

The McDonald’s Digital Mission

The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.

What We Are Looking For

We believe the content landscape has been undergoing tremendous change over the past several years. Consumers have an incredible breadth and depth of content choices across all screens, and are increasingly choosing to engage with authentic content, curate cont...

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Hashtags

#sxsw #mcdonalds

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Pitch Event
Theme
Startup Village and Business
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo