2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Crossroads of Should and Must

Friday, March 13
12:00PM - 12:20PM

Austin Convention Center
Ballroom G
Austin Convention Center

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Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer.

The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and b...

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Hashtags

#sxsw #ChooseMust

Presenters

Elle Luna

Artist Designer Writer

The Crossroads Of Should And Must

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Book Reading
Theme
Art, Science and Inspiration
Level
Intermediate

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Music sponsor

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