White Bull co-founder, Farley has been involved in the High-tech sector for over 15 years, making valuable and global connections in technology and innovation. Farley co-founded White Bull in 2009, building upon a global network, to create business opportunities, and a dynamic forum for discussion.

Farley has held sales, marketing, and management roles with several professional services, consulting and media organizations, beginning his career at DASAR in 1992 and including CBT Systems, Fabrik Communications, (acquired by Critical Path), Whitman Hart (leading integrator of SAP) and others. Until the fall of 2009, Farley led EMEA operations for Red Herring Magazine.

Farley sits on the advisory board of Red Alpine Capital, Woodside Capital Partners, Penny AB and others. Farley graduated from the University of California at Berkeley, and now resides in Sitges, Spain.