2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Who Wants To Be a YouTube Ad Millionaire

Saturday, March 14
12:30PM - 1:30PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

So you look at PewDie Pie, skydoesminecraft or CaptainSparklelz, see how they make bank using various models on YouTube, and figure –“I could do that.” Well first let’s figure out what kind of marketing opportunity YouTube really is creating for brands who want to partner with its leading celebs. In thisd panel of agency exec and YouTube successes we explore what kinds of partnerships really work here. What are brands looking for from YouTube talent? And what kind of results and scale are marketers expecting from this emerging channel?
Presented by Media Post

Hashtags

#sxsw #MPost

Presenters

Chris Landa

Dir of Talent Dev

Machinima

Farrah Bezner

Mktg Dir of Halls & Candy

Mondelez International

Kevin Hung

SVP Digital Innovations Dir

Havas Media

Mark Fortner

Managing Partner/ Head of Innovation Branded Content

Mediacom

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Advanced

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Music sponsor

Sonic Bids

Interactive sponsor

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