Don Draper, meet Hall 9000. As agencies and their holding companies trip over themselves to appear “data-driven” and tech-savvy, where and how do the “big ideas” fit in? This year’s spin on the question is that technology both
“informs and frees” creatives to focus on the art of advertising? Okay? Where? How? We press some of the leading creative executives at major agencies to show us how technology and artistry are working better together to tell better and more impactful stories. Or is the new science of advertising posed to subsume art altogether? As digital targeting and analytics migrate beyond the Web to TV, out of home and even the Internet of things will everything become performance media now?
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