When Quickies Aren’t Satisfying: Loyalty on Social
The social media payoff is expected to be nearly instantaneous. You like it? Click “buy now,” get a discount code or print a coupon. But several industries don’t have that luxury of the quick link of social to sale. The reality is that many brands often sell product across multiple markets (and countries) that cost thousands of dollars. And that business scenario doesn't lend itself to a quick click to buy. But that doesn't mean these brands can't leverage social in their long purchase cycle or implement social to improve life after purchase. Hear how executives at General Motors, Marriott Rewards, and Polaris have connected the dots from consideration to purchase to post-purchase in a way that builds long-term relationships with their millions of diverse, online consumers. Key topics will include: combatting complex, lengthy sales cycles and building long-term relationships with potential/recent/unlikely consumers–all while managing multiple international brands.
Presented by Oracle
Presenters
Erika Brookes
VP of Oracle Social Cloud
Oracle America
Coming soon
Holly Spaeth
Mgr, Interactive Media & Content
Polaris Industries
Michelle Lapierre
Sr Dir Customer Experience & Social Media
Marriott Rewards
Rebecca Harris
Global Social Media Strategist
General Motors
Rebecca leads General Motors’ ‘Social for the GLOBAL Enterprise’ initiative to establish and execute common processes, tools, policy and governance for social media throughout the enterprise across...
Show the rest