2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Snackability Effect: A New Norm for Brand Content

Friday, March 13
3:30PM - 4:30PM

Palm Door on Sixth
Main Stage
508 E 6th St

The Lincoln Motor Company has embarked on a monumental brand transformation and digital technology has been a driving force for this success. By introducing distinctive digital experiences such as Beck’s Hello, Again Experience, Aloe Blacc’s Love is the Answer, and the MKC Dream Ride, Lincoln was able to establish a voice that has evolved across multiple channels and continues to encourage consumer conversation. The secret to our platform is the combination of three separate elements: Transmedia Storytelling, Brand Publishing, and Real Time Response. These ideas work together to allow Lincoln the flexibility to fully embrace the digital sphere in a beneficial way that creates deeper brand loyalty.

Presented by Hudson RougePresented by Hudson Rouge

Hashtags

#sxsw #Lincoln

Presenters

Ashley Davidson

Creative Dir Brand Publishing

Hudson Rouge

Merging culture, content, and commerce as a branded content + social media director

Specialties: Content Marketing, Social Media, Audience Development, Media Partnerships, and Digital Strategy ...

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Danielle Strle

Dir of Culture & Trends

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Eliot Rausch

Film Dir

Vimeo

Jeff Hurlow

Head of Brand Solutions

Vimeo

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo