An Experiential Campaign for The Modern World
Lincoln Black Label is a pivotal part of the Lincoln transformation. Our Black Label at Home program gives luxury travelers the opportunity to be immersed in all of our Black Label themes through real experiences in high-end properties across the nation. This presentation gives a behind the scenes look at what it takes for a brand to have the courage to experiment with a traditional experiential program in the digital world.
Presented by Hudson Rouge
Presenters
Benjamin Milligan
Sr Dir Mktg Solutions
Condé Nast Media Group
Dave Rivers
Mktg Communications Mgr
Lincoln Motor Company
Monique Frumberg
SVP Group BCA Dir
Hudson Rouge
Scott Hanson
Sr Copywriter
Team Detroit LLC d/b/a Hudson Rouge
Details
Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate
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