2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How to Own The Conversation: Launching the MKC

Friday, March 13
11:00AM - 12:00PM

Palm Door on Sixth
Main Stage
508 E 6th St

Every minute counts and that’s why we thoroughly planned our entire campaign for the new Lincoln MKC. By combining a creative story line and the unmistakable talent of Matthew McConaughey with real-time social content through a Twitter partnership, we were able to propel our campaign from a simple TV commercial into the pinnacle of social conversation. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture.
Presented by Hudson Rouge

Hashtags

#sxsw #Lincoln

Presenters

Adam Flanagan

Assoc Creative Dir

Team Detroit LLC d/b/a Hudson Rouge

Robert Pietsch

Head of US Autos

Twitter

Sarah Shanfield

Editorial Mgr Brand Publishing

Hudson Rouge

Scott Steiner

SVP, Group Total Communications Dir

Hudson Rouge

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo