What Marketers Can Learn From Political Campaigns
Friday, March 13
11:00AM - 12:00PM
311 E 5th
From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief.
Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.
What can Madison Avenue learn from this transformation?
In this panel, we’ll discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
Presented By Team Detroit.
Pres - US
David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Land Rov...Show the rest
David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Land Rover, The Coca-Cola Company, Sony, Dell, P&G, Mattel, United Airlines, Hilton, Callaway Golf and Applied Materials. He is President - USA of WPP's Team Detroit, the new model for the full-service advertising agency, giving marketers access to the breadth of WPP’s talent, ideas and tools. David’s career spans entrepreneurial start-ups, leadership roles at global agencies and client-side marketing management. He co-founded Barrie D'Rozario Murphy, subsequently named “Best Small Agency in the U.S.” by the American Association of Advertising Agencies. Before BD’M, David’s leadership experience included serving as President of Saatchi & Saatchi in Los Angeles, President/North American Managing Partner for Y&R in Irvine, and Worldwide Client Service Director at Ogilvy New York. He also led marketing communications at Aetna Healthcare. David has earned numerous EFFIE awards from the American Marketing Association, as well as the “Anthony Bucci Award for Excellence in Communication Ethics” from Duquesne University. He serves on the Dean’s Advisory Board for the University of California Irvine's Merage School of Business and is a frequent lecturer at Chapman University’s Internet Communications Program. David was born in Pakistan, lived in Ireland, and has journeyed to more than 35 countries. He is a graduate of Duquesne University. His passions include mountain biking, running, scuba diving and any moment he can steal away on his boat, Murchu. David’s greatest accomplishment has been helping raise two wonderful young ladies.Hide the rest
Blue State Digital
Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institution...Show the rest
Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people. Over her twenty-year career she has operated at the intersection of communications, design, and technology, overseeing programs for ESI Design, Metropolis Magazine, artnet.com and Christie’s. She is a strong advocate of design for social impact and co-founded desigNYC, a nonprofit with the mission of improving the lives of New Yorkers through the power of good design. She earned a B.S. and B.A. from Boston University, and an M.B.A. in Sustainable Management from the Presidio Graduate School in San Francisco.Hide the rest
Dir of Media
Blue State Digital
Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in t...Show the rest
Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in the nonprofit, advocacy, and corporate markets. Over his twenty years working in direct response fundraising and engagement, Rich has provided strategic direction and support to a long list of nonprofit, political, and commercial organizations, including the DSCC and three Democratic Presidential campaigns; more than 50 nonprofits and issue advocacy organizations; and public and private companies of all sizes. He graduated from Harvard College and lives in Manhattan.Hide the rest