2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Understanding the Beacosystem

Tuesday, March 17
3:30PM - 4:30PM

Radisson Town Lake
Riverside Ballroom
111 E Cesar Chavez

The past year has been flooded with excitement and news about beacons. But these tiny BLE devices aren’t the whole package. They require an ecosystem of apps and active users to make them work. And the technology itself is not what’s driving sales… it’s the contextual engagement, which requires an app to work. That said, there is no single app that everyone uses. Different consumer segments value different apps. Retailers’ own apps are key as a starting point, but why stop there? In the beacon era, audience number is just as vital as number of devices in stores. Discussion will focus on how to reach shoppers at scale.
Presented by InMarket

Hashtags

#sxsw #futureshop

Presenters

Anne Marie Stephen

CEO + Founder

Kwolia

Dave Heinzinger

Sr Dir Communications

inMarket

Molly Hop

VP of Emerging Media & Commerce

TPN

Steven Jacobs

Deputy Editor

Street Fight

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate
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