The mobile web continues to explode in popularity. As people spend more and more of their time there, they are seeking richer and more immersive experiences, and marketers are racing to make them. At the forefront of this revolution is WebGL, which brings a new way to create beautifully rendered 3d content on the web, most excitingly on mobile. With this new power, there are also new creative and production challenges to face. These constraints extend far beyond the development process alone, with implications on the strategy and creative vision more broadly. In this talk, Hai Nguyen (Creative Technology Lead) and Shana Opperman (Producer) from Google’s Art, Copy & Code team pull back the curtain on what they’ve learned developing WebGL-based experiences with brands such as Nike and Target. They’ll also provide some thoughts on what developments will take place in the near future with mobile web experiences.
Presented by Google