ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

Prerequisites:
Come with basic understanding of agile development and user stories.

What to Bring:
You won't need to bring anything other than your interest and enthusiasm.

Learn to tell your whole product’s story by building a simple map collaboratively with others. You'll learn how to use story maps to make sense of how users and customers do things today, and how they might do things better with your product. You'll learn how to use story maps to drive Lean Startup style experimentation, as well as heads-down Agile software development.

Workshop flow:
- After a brief introduction, you'll spend the first hour learning the basics in a hands-on story mapping exercise collaborating with others in the class
- We'll sum up what we've learned, then take a 15 minute coffee break. You'll need it.
- During the second hour, you'll work hands-on with a story map for a mobile product. You'll use that map to identify minimum viable product releases, experiments, and safe development strategies
- In the last 15 minutes we'll discuss how story mapping fits into a holistic product design and development process