2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

SmART Campaigns: Art and Music Driving Social Change

Tuesday, March 17
12:30PM - 1:30PM

Austin Convention Center
Next Stage
Austin Convention Center

Iap42291

There is an ever increasing use of various artistic platforms to help market products, ideas and movements. Does the use of art, music or film make for a more impactful, influential message? How are music and art being used to move the needle on social issues? At what point does star power/artistic presence add or take away from a campaign? Hear from industry leaders who have successfully used art and music to drive social impact.

Hashtags

#sxsw #SXgood

Presenters

Jessica King

Dir of Communications

iHeartMedia

Laurie Keith

Dir of Natl Media

Ad Council

Lenore Feder

Dir, Corporate Responsibility & Communications

Viacom

Russell Wallach

Pres/Media & Sponsorships

Live Nation

Details

Access
Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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