Do Good. Feel Good: The Science of Altruistic Acts
Did you know that helping others can actually be good for you? Groundbreaking research shows surprising evidence that there are tangible physical and mental benefits to performing acts of kindness, from lower blood pressure and reduced stress levels to relief of physical pain. How can brands, both non-profit and for-profit, leverage this compelling human insight to motivate people to do good for the world and ultimately help them lead longer, healthier and happier lives?
Hosted by Kathy Delaney, Global Chief Creative Officer of Saatchi & Saatchi Wellness, this conversation will delve deep into the science behind doing good and explore how promoting acts of kindness can create a healthier population and build successful brands.
Presenters
Devon Eyer
Dir, Corporate Social Media
Johnson & Johnson
Devon Eyer joined the Johnson & Johnson corporate communication team in 2011 with responsibility for developing the strategy, programs and platforms that help Johnson & Johnson build relationships ...
Show the restKathy Delaney
Global Chief Creative Officer
Saatchi & Saatchi Wellness
Kathy Delaney began her advertising career after completing her education at the School of Visual Arts in New York City. She joined Saatchi & Saatchi Wellness, the leading marketing agency speciali...
Show the restMichael Norton
Professor
Harvard Business School
Michael Norton is a Professor at the Harvard Business School and a member of the Harvard Behavioral Insights Group.
He is the co-author - with Elizabeth Dunn - of the book, Happy Money: The Scienc...
Show the restSebastian Buck
Co-Founder & Strategic Lead
Enso
Co-founded enso and leads strategy / former strategy consultant / started GOOD/Corps / developed strategy for Pepsi Refresh, Gates Foundation, Google, Starbucks, Disney / runs unurth.com / Young St...
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