2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Smithsonian Sumatran Tigers <3 Portugal. The Man

Sunday, March 15
12:30PM - 1:30PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd

Iap40183

How do you inspire people to take action? A key to innovative audience engagement lies in unexpected creative processes. In this panel, learn how unlikely connections can be key to creating campaigns that resonate. 400 degradable vinyl records of an #EndangeredSong connected the Smithsonian’s National Zoo + Conservation Biology Institute to indie rock band Portugal. The Man, raising conservation awareness about the critically endangered Sumatran tiger. Find out how and why finding an 'opposite' partner can ignite change and open up whole new audiences for you.

Hashtags

#sxsw #EndangeredSong

Presenters

John Gourley

Musician & Composer

Portugal The Man

Portland, Oregon via-Wasilla, Alaska-based band “Portugal. The Man” released their most recent album, Evil Friends, produced by Danger Mouse, last year. The band has grown a considerable fan base ...

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Marina Zuber

Intl Business Dir

DDB

Marina Zuber is a global business director with 17 years of experience in growing leading brands through effective and creative world-class campaigns. Ms. Zuber is a skilled strategist and forward ...

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Pamela Baker-Masson

Assoc Dir of Communications

Smithsonian's National Zoological Park and Conservation Biology Institute

Pamela Baker-Masson became Associate Director of Communications at the National Zoo in April 2007. Pamela came to the Zoo from the Africa Center for Strategic Studies, where she served as Director ...

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Zachary Carothers

Musician & Composer

Portugal The Man

Portland, Oregon via-Wasilla, Alaska-based band “Portugal. The Man” released their most recent album, Evil Friends, produced by Danger Mouse, last year. The band has grown a considerable fan base ...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo