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Deciphering the Code for Immersive Experiences

Sunday, March 15
11:15AM - 11:30AM

Austin Convention Center
Ballroom B
Austin Convention Center

While a single ‘big idea’ can focus communication, conjure excitement, generate buzz and drive awareness - consumer expectations for engagement and interaction multiplied by the dynamic consumption of content predicates a much more systematic approach to ideas, narratives and connection points. Darren “Daz” McColl, Chief Brand Strategy Officer of SapientNitro and New York Times Best Seller author of Storyscaping - Stop Creating Ads, Start Creating Worlds, will explore a model for creating worlds and a story system tool for analytical prioritization and visualization of the experience space. It’s storytelling at the intersection of experience through systems thinking.

Hashtags

#sxsw #storyscape

Presenters

Darren McColl

Global Chief Brand Strategist

SapientNitro

Darren “Daz” McColl is co-author of the New York Times Best Seller Storyscaping - Stop Creating Ads, Start Creating Worlds and Chief Brand Strategy Officer of SapientNitro, a new breed of agency re...

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