Beyond Live, Why the L+3 Social TV Convo Matters
The social TV discussion to date has been focused on real-time second screen engagement. So it’s no surprise that the social chatter surrounding TV programming has worked best for live events and sports, but not as well for scripted, time-shifted, and on-demand television. The landscape is changing from measuring success by “trending” to building dedicated fandoms. The fandom conversation peaks after the show airs and continues to resonate until the next episode, and even between seasons. The L+3 social TV water cooler centers around narrative storytelling and visual advocacy; ultimately a better tune-in driver than the check-in/reaction chatter common with live social conversation.
Presenters
Don Steele
SVP Multi-Platform Mktg/Fan Engagement
Comedy Central
Michael Scogin
VP, Late Night, NBC Ent Digital
NBC Universal
Natan Edelsburg
SVP Muck Rack & Shorty Awards Social TV Writer
Sawhorse Media
Sima Sistani
Dir of Media
Tumblr
Details
Access
Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Entertainment and Immersion
Level
Intermediate