Building an Army of Brand Advocates
Friday, March 13
12:30PM - 1:30PM
Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd
Tech companies may be cutting edge when it comes to technology, but when it comes to mobilizing an army of brand advocates they have much to learn. Join senior executives from Virgin America, Change.org, and World Wildlife Fund to see how some of the world’s most innovative brands are engaging customers in strategic brand advocacy, and cultivating brand evangelists.
VP of Brand Mktg & Comm
VP of Biz Dev
SVP of Mktg & Communications
World Wildlife Fund
Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online init...Show the rest
Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online initiatives and corporate marketing partnerships.
He also oversees the creative expression of the WWF brand across all media and advertising channels, ensuring that WWF remains the world's most recognized conservation brand.
Prior to joining WWF, Terry served in a variety of consumer marketing leadership roles, most recently as Senior Vice President of Marketing for Columbia House, the world’s largest direct marketer of entertainment products. Terry honed his expertise in marketing and advertising over a 15-year career with MCI in consumer telecommunications, where he started as a college intern and rose through the management ranks to become the Senior Vice President of Marketing for the Consumer Markets Division.Hide the rest