2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Social Stars to Super Stars: Latinos on the Rise

Friday, March 13
5:00PM - 6:00PM

Austin Convention Center
Ballroom F
Austin Convention Center

Iap38119

According to the U.S. Census, by the end of 2013, the total Latino population in the U.S. was over 54 million, making Latinos not only one of the fastest growing demographics, but also a powerful consumer force for major media companies and brands. So who are these new Latino influencers and how are they leveraging digital platforms to generate their own stardom and breakthrough to traditional media? This panel will feature industry veterans and emerging Latino YouTube talent discussing how Latino social stars are better engaging with audiences, as well as making themselves more appealing to advertisers, networks and studios. This includes monetization opportunities. We will also discuss how brands are looking at digital to incubate ideas and deliver more meaningful content to this market.

Hashtags

#sxsw #latinostar

Presenters

Cris Ordaz

YouTube Makeup Guru

MiTú Network

Doug Greiff

Co-founder, CCO

Mitú Inc

Drew Baldwin

CEO

Tubefilter

Maiah Ocando

Host/Actress/Author/Internet Personality

MiTú Network

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Global Impact and Policy
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo