2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Reinventing the Cooking Show to a Digital Audience

Monday, March 16
11:00AM - 12:00PM

Driskill Hotel
Maximilian
604 Brazos St

Iap37559

America has become food obsessed. While food is everywhere on TV and the internet, the traditional cooking show is basically dead. But in a sea of chef competitions, food truck races and over-produced schtick, there are an increasing number of filmmakers who are reinventing the cooking show to appeal to a digital audience. These modern day Julia Childs are discovering a platform to tell important stories about where our food comes from and inspire a new generation to get in the kitchen and cook. The panel will talk about their experiences creating digital video series, the challenge of creating high quality video on a budget, how to get creative for funding and sponsorship and where they see the genre moving in the future.

Hashtags

#sxsw #SouthBites

Presenters

Grant Crilly

Founder/Chief Creative Officer

ChefSteps

Grant Crilly was the first development chef hired by the Modernist Cuisine team. Prior to joining ChefSteps, he was chef de cuisine at Busaba in Mumbai and Mistral in Seattle, and served as head de...

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Kelly Cox

Creator & Host

Original Fare

As host and creator of the web series Original Fare, Kelly Cox is on a journey to hunt, forage, and farm her way across the globe in search of the best ingredients our planet has to offer. Kelly wa...

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Matt Schoch

Sr Editor PBS Digital

Public Broadcasting Service

Matt Schoch is the Senior Editor at PBS Digital. He founded the PBS Food site in 2011 and oversees the content strategy and development of digital original content on PBS.org. He was nominated for ...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Food and Experiential Dining
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo