Hyper localization and the use of proximity beacon technology is quickly gaining ground as a powerful channel for reaching consumers, with implementations extending beyond retail to include events, airports, museums, sports venues and more. As new use cases emerge and the technology evolves, marketers and technologists alike are continually exploring strategies for leveraging iBeacons to showcase their brands and stay relevant - and ways to do it at a massive scale.

Advanced use cases such as indoor location and footfall tracking could prove to be a powerful driver of data on user behavior. But what implications should organizations consider to ensure that security and privacy concerns are addressed? By looking at real-world large-scale beacon deployments - we’ll examine the future of beacon technology outside of retail, capabilities and pitfalls, and its potential for delivering an unparalleled user experience.