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Going Global: How to Launch International Markets

Sunday, March 15
11:45AM - 12:00PM

Austin Convention Center
Ballroom C
Austin Convention Center

In today’s global marketplace, taking your company international is crucial to success. In fact, most startups by their very nature are born global, but establish themselves first by building a local base. Expanding your reach to other markets gives you access to millions more customers and can lead to stellar growth and profits. But, going global is a daunting task.

When Eventbrite expands into new markets, there are four key steps that we take to give us the best shot at getting it right. Of course, each market is different, and we take a test, iterate and optimize approach, but there is a long journey before we even get to the test phase.

Join Elsita Meyer Brandt, Senior Manager New Market Expansion & International Marketing, to discuss the four steps to growing your business globally.