Customers are no longer married to brands. They’re disappointed and annoyed by the attitude of indifference shown to them by employees. Yet, even though customers leave, reputations falter and profits diminish, brands still turn to outdated marketing, strategy and managerial techniques to make a difference. For customers to get the type of customized experiences they desire, your teams need to be ready.
Culture hacking is about re-programming your internal cultural code to inspire and empower your people to fulfill your brand’s promise. Break your people and brand out of status quo, and stop operating in the sea of sameness. Leverage your unique traits, internal values and people to elevate the customers' experiences to a story worth telling, and a feeling they can’t wait to revisit.
This session is about elevating the customer experience by reworking the mindset, values and beliefs that define your business today. Its about taking back your brand.