2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Retail Tech: What Does the Future Have In-Store?

Monday, March 16
9:30AM - 10:30AM

JW Marriott
Room 206
110 E 2nd St

Iap35138

Customer expectation is rapidly accelerating. It outpaces the ability of retailers to keep up. And mobile? Uhh, not only did iOS8 redefine what “mobile” even means (btw your phone isn’t mobile… you are. It’s just in your pocket), BUT almost every retailer and their mother has started producing wearable tech.
What does this mean? Well, stores are no longer the end-all-be-all. Their value is their influence on the path to purchase. Stores, my friends, are a touch point. A channel. And they’re changing so rapidly that the boundaries of stores, delivery, and even “associates” are changing by the day.
So we’ll get into it. How to gather the same data in store as online. How to gather new data (e.g it's possible to measure your heart rate with infrared from 30’ away), and how to intelligently cut through the noise of all the emerging tech in the retail space so you hear about what’s worked, what’s failed, and leave with a framework for how to assess your retail strategy moving forward.

Hashtags

#sxsw #SXstyle

Presenters

David Newman

Dir, Target's Technology Innovation

Target

Emily Culp

SVP of eCommerce, Mktg & Retail

Rebecca Minkoff

Healey Cypher

Head of Retail Innovation

eBay

Healey Cypher is an eBay technology evangelist and leads the Retail Innovation group for eBay, Inc. Healey joined eBay in 2010 with the acquisition of Milo.com where he was VP of Business Developme...

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Marc Rosen

EVP & Pres of Global ecommerce

Levi Strauss & Co

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Fashion and Wearable Tech
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo