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Elevated Creativity: Visually Exploring Culture

Sunday, March 15
12:30PM - 1:30PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd

Too often creativity and data are seen as rivals, with artificial intelligence the villain in the plot against human artistry and autonomy. But data can be more than target profiles, user clicks, and discreet surveillance.

For example, “data” can be the language we use across press articles, social media posts, forums and other cultural sources to describe the way we act, think, and feel. Technology allows us to map these rich repositories in ways humans can’t. It can see relationships and form connections - at superhuman scale - that bolster creative thought and inspiration instead of restricting it.

By visually mapping culture, we can create an elevated space for creative thought and insight. This data-sphere becomes a place of inspiration, where human ingenuity and data-driven technology meet, using a more collaborative “Augmented Intelligence” to trigger new ideas like never before.

Hashtags

#sxsw #creativeAI

Presenters

Dan Buczaczer

VP Creative Partnerships

Publicis Groupe

Oscar McLennan

Creative Strategy Dir

Quid

Sinan Aral

David Austin Professor @ MIT / Chief Scientist @ Humin

MIT Sloan School of Management

Sinan Aral is the David Austin Professor of Management at the MIT Sloan School of Management where he holds a joint appointment in the IT and Marketing groups and co-leads the Initiative on the Dig...

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