If you’ve been to New York City within the last 10 years, odds are you’ve come across the ‘Made in NY’ logo. Seen on production trailers and movie posters, this iconic mark signifies local pride and serves as a seal of approval and recognition of the creative workforce in the Big Apple. More than a logo, the “Made in NY” campaign is a case study of a successful strategic investment in the contributions of a city’s creative community.
Join the architect behind the ‘Made in NY’ brand, and current Media & Technology principal at Bloomberg Associates, Katherine Oliver, for a candid conversation focused on how to support, promote and enhance creative communities. Having worked in the private, government and non-profit sectors, Oliver brings a unique perspective to the role of branding and marketing for the creative sector. From students, to filmmakers, programmers, to engineers Oliver can attest to the power of marketing and b...
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If you’ve been to New York City within the last 10 years, odds are you’ve come across the ‘Made in NY’ logo. Seen on production trailers and movie posters, this iconic mark signifies local pride and serves as a seal of approval and recognition of the creative workforce in the Big Apple. More than a logo, the “Made in NY” campaign is a case study of a successful strategic investment in the contributions of a city’s creative community.
Join the architect behind the ‘Made in NY’ brand, and current Media & Technology principal at Bloomberg Associates, Katherine Oliver, for a candid conversation focused on how to support, promote and enhance creative communities. Having worked in the private, government and non-profit sectors, Oliver brings a unique perspective to the role of branding and marketing for the creative sector. From students, to filmmakers, programmers, to engineers Oliver can attest to the power of marketing and branding to promote a creative ecosystem and foster a sense of community and lasting economic impact for a city.
In sharing the ‘Made in NY’ story, Oliver will walk us through her approach to address the challenges faced by one of the world’s largest creative communities – New York City. When Oliver was appointed Commissioner for the Mayor’s Office of Media & Entertainment in the early 00’s the city was facing major challenges including the need to diversify the city’s economy, stop runaway production and remind the industry that the city was open for business. By the end of her tenure, New York’s film and television industry saw its strongest growth in history with direct spending of $7.1 billion annually, an increase of more than 50%, and the number of media and entertainment jobs climbing to an all-time high of 130,000.
Dubbed the “70 Billion Dollar Woman” by the NY Observer for her work with the Bloomberg Administration, Oliver is known not only as a champion of artists and makers, but as a proponent for the positive and lasting economic potential of strategic investment in the creative industries—an approach she is now bringing to her work around the globe with Bloomberg Associates.
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