2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

We Are Family: Reaching Your Audience

Sunday, March 15
2:00PM - 3:00PM

Austin Convention Center
Next Stage
Austin Convention Center

Fp35273

The latest trends in media consumption tell a very compelling story... everything is changing! We can find, watch and share our video and music content in a host of new ways. But how do you find an audience for that Vine you worked so hard on or the film that you spent your life savings on? Making your content is hard but getting people to watch, listen or download it can be even harder!

A little help from your friends (or ours) is the key. In this interactive game show session, some of the creative content industry's doers and thinkers will share tips and tricks that they use to keep attracting and keeping audiences engaged and interested. Join us for a fun take on good old-fashioned Family Feud to get real insight into audience building and outreach. Awesome prizes too!

Hashtags

#sxsw #NextStage

Presenters

Damian Benders

COO

KollideTV

Michael Lawson

Head of Content

Candy Factory Films

Zachary Soreff

EVP

Sawyer Studios

Details

Access
Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Marketing and Promotion
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo