Events matching tag "Marketing"
Friday, March 7
Video game development is a fast-paced and competitive industry. Having real-time access to the right data lets you turn on a dime and capture market trends you might otherwise miss. This session discusses how PlayStatio…
Intermediate
Presenters
Tyler Gaede, Zane Mumford
Some of the most creative and successful video game marketing campaigns have tapped into the power of original music production to raise awareness of the game, to expand its creative universe, and to feed fans' insatiabl…
Beginner
Presenters
Jason Menkes, Ravi Krishnaswami, Steve Perkins
MailChimp.com enables its 3 million users to send 5 billion email newsletters each month. The site is key to many nonprofits’ and small businesses’ efforts to stay in conversation with their audiences. MailChimp's succ…
Intermediate
Presenters
John Foreman
Tricked-out home entertainment systems and rising ticket prices make it easier than ever for sports fans to skip the stadium and watch from home. It's increasingly difficult to compete with the creature comforts of a 70-…
Intermediate
Presenters
Bob Morgan, Bryan Srabian, John Ourand, Jordan Maleh
Start-up executives must sell. You are your company's greatest advocate as well as the one best positioned to understand your company's capabilities and value proposition. In this Meet-up, we will gather start-up exec…
Advanced
Presenters
Jason Hochman
I'm going to show you how to make your customers happy using techniques that are normally employed by the lowest of the low; con-men, pick-up artists, used car salesmen, and as-seen-on-tv marketers. You'll learn that it'…
Intermediate
Presenters
Chris Nodder
How CulturEdge are you? Whether Latino or not, you could be on the CulturEdge, that place where cultures mesh, influence and are influenced by one another. It’s not stagnant, it’s a remix of familiar and new. It’s abou…
Intermediate
Presenters
Adrienne Pulido, Cristina Garcia Gamboa
Brands want to be loved. Consumers seek happiness. Brands make consumers happy by creating strong emotional connections to the things consumers are most passionate about. Sport is an inspirational power for good. Sp…
Intermediate
Presenters
Simon Wardle
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Michael Robin Manning
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Russ Somers
Saturday, March 8
ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP24635 To…
Intermediate
Presenters
Tyler Wilson, Vincent Higgins
Let's face it, watching TV with a 2nd screen has become a way of life for the avid media consumer. Join Greg Consiglio, Viggle's President & Chief Operating Officer, and Jesse Redniss, Chief Strategy Officer at Mass Rele…
Intermediate
Presenters
Gregory Consiglio, Jesse Redniss
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here:…
Intermediate
Presenters
Jonathan Nielsen, Mike Lowe, Richard Ting, Scott Kveton
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here:…
Intermediate
Presenters
Elizabeth Robillard, Peter Roybal, Scott Goldberg, Scott Michaels
Who cares about online privacy? Online interactions now permeate every layer of our society, changing the way people learn, communicate, buy, sell, search and interact. We are now more "track-able" than ever, and entit…
Intermediate
Presenters
Blair Reeves
There is no doubt that words are powerful, but how can the application of big data impact the effectiveness of the way our human language is perceived? There are infinite variations to express one message, and the exact …
Intermediate
Presenters
Guy Krief, Michael Collins
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here:…
Intermediate
Presenters
Asif Khan, Ben West, Chris Marley, Jason Burby
This isn’t a pessimistic rant about the lagging US economy, sad projections for domestic innovation, or lamentation of our declining cultural influence as a country. Instead, it is a celebration of all the cool, rad and …
Beginner
Presenters
Max Lenderman
What does unbranded content about blind coffee roasters, feral pigs, and electric bikes have to do with selling groceries? The team at Dark Rye, Whole Foods Market’s online magazine, thinks there’s a connection. Dark Rye…
Intermediate
Presenters
Caitlin Riley, Ira Chute, Jacob Ellenberg
Get together with other folks in the search marketing industry for an hour of brainstorming, idea-building, networking, friend-making and career-enhancement. Paid Search, SEO, Content Marketing, Search + Social, even Bin…
Intermediate
Presenters
William Leake
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here:…
Intermediate
Presenters
Alyssa Meritt, Chris Marley, George Mudie, Michael Griffith
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah." Sorry, mark…
Intermediate
Presenters
Kristina Halvorson
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here:…
Intermediate
Presenters
Arlie Sisson, Brent Hieggelke, Kevin Hurst, Ted Schadler
Sunday, March 9
We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In …
Intermediate
Presenters
Jim Larrison
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here:…
Beginner
Presenters
Deborah Estrin, Doreen Lorenzo
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Brian Lemond
The beauty of community driven brands is the natural order of customer focus. Hear from three brands that have built - and recently launched - brands centered around artistic communities. Instagram, the preferred image …
Intermediate
Presenters
Bailey Richardson, Duann Scott, Jenny Dearing, Josh Karpf
In creating social messaging, marketers often depend on some purported truths in communication. Focus on short-form content. Write in your audiences' native language. Such maxims assume that our communities have rigid an…
Advanced
Presenters
Roland Smart
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here:…
Beginner
Presenters
James Anstey, Karen Untereker, Kip Havel, Paull Young
Imagine if you had a direct connection with thousands of readers who loved reading your work and those readers eagerly awaited the launch of your next project. How would that direct relationship with your readers change …
Intermediate
Presenters
Tim Grahl
Voice acting has always been a fascinating career. Guys like Mel Blanc and Don LaFontaine were masters of the craft and made an incredible living with their voices. What used to be an almost "secret world" is now more ac…
Beginner
Presenters
Tara Tyler
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Mike Phillips
Join us as we examine where social media has been, where it’s going and how you can create and adapt technology to fit your brand. Hear the highs and lows, tip and tricks of artists and execs on both sides of the camera …
Intermediate
Presenters
Adam Argyle, Geoff Walker, Josh Batchelder, Zach Varnell
Much like the public protest of the Civil Rights Era, Black Twitter can be a rallying force that can shut down Juror B37’s proposed book deal in a matter of hours or initiate the career suicide of suspected racists (we s…
Intermediate
Presenters
Anslem Rocque, David Dennis, Jamilah Lemieux, Janee Bolden
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here:…
Advanced
Presenters
Adam Brown, Ashley Brown, Judy Ko, Michael Zuna
Monday, March 10
Have you ever created an AMA for your CEO to answer softball questions? Have you ever followed some idiot’s advice and turned your brand into a meme for Reddit? Has your brand ever made it to the r/hailcorporate subreddi…
Intermediate
Presenters
Garrett Tillman, Rohit Thawani
Lost amidst today's swell of content marketing, mobile app development, and social media mayhem is a simple fact: there's more competition for consumer attention than ever before. As a result, "build it and they will co…
Intermediate
Presenters
Jeffrey Rohrs
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Intermediate
Presenters
Cassie Lancellotti-Young
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Christopher Bartik
Years of discussion and debate have come to a close and a historic expansion of the Internet is underway. The domains we've become accustomed to since the Internet’s birth – extensions like .com, .net and .org – are no l…
Beginner
Presenters
Jeremiah Johnston
Viral content is content that can last for days or even years. We all have those viral videos we go back and watch from years ago and they still resonate. Viral content is highly sought after but not many companies and b…
Intermediate
Presenters
Josh Jones-Dilworth, William Leake
Filmmakers are increasingly using digital marketing tools to make their films "sticky". Social media and contests and sweepstakes drive traffic to the filmmakers' sites. Solicitation of user-generated content keep fans i…
Beginning
Presenters
Anne Moebes
A discussion with RSA Films and Scott Free London on their recent brand-related experiments, from Youtube's 'Life In Day' and the Parallel Lines film series for Philips, to the groundbreaking virals for Ridley Scott's 'P…
Intermediate
Presenters
Caspar Delaney, Jack Arbuthnott
Bacteria. Brands. DNA. Consumers. Biomimicry. Marketing. Sustainability. Virality. Biohacking is a growing extension of the DIY and Maker movement, but also marketing. This session will provide background into biohackin…
Advanced
Presenters
Simeon Spearman
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Elizabeth Tashik
The emergence of social media several years ago changed the way brands communicated with and to consumers – forcing them to completely change their approach to marketing products and services not only online, but offline…
Intermediate
Presenters
Justin Garrity, Kendra Bracken-Ferguson
Today's companies are faced with the task of producing videos and new media. The question is, should you make a video or buy it? Many are making the shift to in-house video teams made up of not only of producers and vi…
Intermediate
Presenters
Andy Garibay, Rene Lego
Tuesday, March 11
Have you got the cojones to be a change agent and lead your company in the age of the digitally enabled, socially connected customer? Do you have what it takes to become the 21st century CMO? It’s not easy being a market…
Intermediate
Presenters
John Ellett
Bob Thacker is one of the most respected marketers in the country, a driving force behind bringing Michael Graves to Target, and OfficeMax's Elf Yourself and “A Day Made Better." Working on both sides of the agency/clie…
Intermediate
Presenters
Bob Thacker, Dan Khabie
Blood, brains & biochemistry. How can human physiology inform the next generation of marketing and effective storytelling in the digital world? Explore the latest science from the emerging field of neuromarketing and wha…
Intermediate
Presenters
Dr Paul Zak, Uwe Gutschow
Are you a mobile company, or a software company? An advertising company, or an analytics company? In today’s world, it just doesn’t matter. We don’t ask great brands what they are because we already believe in why they a…
Beginner
Presenters
Kathy Savitt
Context is the key to finally delivering truly one-to-one digital experiences to consumers, but those personalized experiences that we all want (and deserve) come at a price…a bigger slice of our privacy. Is it worth it?…
Intermediate
Presenters
Christopher Barcelona, Dan Shust, Erik McMillan, Jeremy Liebowitz
Wednesday, March 12
In the touring world, learning how to rise above all the competition (touring acts, Hollywood blockbusters, sporting events, Broadway theatricals, outdoor music festivals, etc.) is everyone's biggest challenge today. Exp…
Presenters
Amy Morrison, Harvey Cohen, Jamie Loeb, Jeff Chabon, Jim Lewi, Dan Steinberg
Thursday, March 13
There are tons of music apps to play with, but how should the music business be working with these applications to market music? This panel will include an overview of the latest apps and a series of case studies to illu…
Presenters
Allison Schlueter, Justin Dreyfuss, Ryan Johnson, Theda Sandiford
Friday, March 14
The amount of available fan data is so staggering, that old-school analytic techniques struggle to keep up. To find the signal hidden in all the inevitable noise, savvy technology companies are adapting to be able to ana…
Presenters
Alex White, Julien Mitelberg, Kristina Wallender, Nate Auerbach
Saturday, March 15
How do you grow your online fanbase using creative ideas that stay true to your identity as an artist? What are the best tools out there for you to use to establish yourself in the digital space? Online marketing is tak…
Presenters
Doug Barasch, Robbie Mackey, Valeri Travagliante, Marni Wandner
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