Presented by Qualcomm Vuforia and IEEE.

While previously collaborating with other artists to bring their urban art to life, Re+Public will launch their first original content augmented reality mural at SXSW 2014. This ambitious project combines a 2D wheatpaste mural with a 3D, animated, and an interactive digital experience. Through the Re+Public mobile device application (android / iOS), users can participate in public space by interacting with the mural and engaging its conceptual narrative. Working with the notions of production, advertising, and consumption, this interactive mural makes visible the operations that lie beneath our consumer behaviors and allows the users of the mobile app to have a measure of control in the cycle of production imaged in the mural. Additionally, this user participation will convert into a dataset that will provide a relevant public space metric.

222 E 6th St. Viewable by free mobile app Re+Public in app store now!