Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Pennzoil Presents Mario Karting Reimagined.

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At Pennzoil®, we reimagined synthetic motor oil by creating it from natural gas. Now we’re using our commitment to innovation and technology to reimagine Mario Karting, a unique racing experience like no other exclusively at SXSW Interactive 2014.

Mario Karting Reimagined. Presented by Pennzoil.® Platinum with PurePlus Technology is open to the public with free Guest Pass wristbands, available in advance or on-site at the event. Guestpass.sxsw.com for more information.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil