Into The Pixel is an annual art exhibit showcasing video game artwork and concept artwork. The exhibit is sponsored by the Entertainment Software Association (ESA). Each collection features 16 pieces which were selected by a panel of judges from the field of video games and art museums.

Into the Pixel Art Gallery presented by the Entertainment Software Association is open to the public with free Guest Pass wristbands, available in advance or on-site at the event. Guestpass.sxsw.com for more information.