Sara Wachter-Boettcher is an independent content strategist, writer, and editor based in Philadelphia. She’s the author of Content Everywhere from Rosenfeld Media; the editor in chief of A List Apart, a magazine about web content, culture, and code; and a contributor to the Pastry Box Project. When she's not helping clients design systems for flexible, adaptable content, you'll find her speaking at conferences like Confab, the Content Strategy Forum, Mobilism, Web Directions, UX Week, and Breaking Development.