James is a vice president and principal analyst at Forrester Research and the leading analyst tracking the development of digital disruption. As the author of the book, Digital Disruption, he develops consumer models to help companies understand the power of digital consumers and strategy models to help companies in every industry prepare to serve those newly empowered consumers.

James is in high demand as a speaker, keynoting and contributing to major events like CES, NAB, SXSW, and CeBIT as well as private client events around the world. He comments regularly in The New York Times and the Wall Street Journal and has contributed bylined columns for sites like Harvard Business Review, The Economist, and Forbes. He also appears frequently on news outlets like CNBC and NPR. James received his Ph.D. from Syracuse University's Newhouse School of Public Communications.