Everyone has a great idea but do you have a story? Sign up your start up for a Speed Branding Session with the BETC Start Up Lab.

Entrepreneurs gets access to the expertise of the Lab during 20 minute crash courses in brand storytelling, pitching and product refining with a planner, a creative director and an account manager.

The Lab was founded in 2012 and works as a commando unit within French ad agency BETC. It is exclusively dedicated to entrepreneurs and has a solid role in the French start up eco system. The work is based around 2 lines of expertise: the Communication and the Product.

Contact tradeshowpress@sxsw.com for more information on how to participate.